Privacy Policy

420CzechTours is a local project offering free walking tours in Prague. We operate the website www.420czechtours.com and are committed to protecting your privacy in accordance with the EU General Data Protection Regulation (GDPR).

You can contact us at:

Email: info@420czechtours.com
Data Controller: 420CzechTours, Prague, Czech Republic

We collect only the personal data that is necessary to provide our services, and that you voluntarily provide when:

• Booking a tour through our website or third-party booking tool (AmeliaWP)
• Contacting us via email, WhatsApp or phone
• Using a referral QR code

This may include:

• Full name
• Email address
• Phone number (optional)
• Tour preferences or language
• Referral source (QR system, if used)
• Anonymized IP address (for analytics and security)

We also use tools such as WPAmelia (booking), UTM Grabber (campaign tracking), and analytics platforms like Matomo and Google Analytics to collect non-identifiable usage data.

• Consent – when you voluntarily provide your data
• Performance of a contract – to manage your tour reservation
• Legitimate interest – to analyze usage and improve our services
• Legal obligation – if we are required to retain data for accounting or legal reasons

We use your personal data solely for the following purposes:

• Confirming and managing your tour booking
• Communicating with you before and after the tour
• Tracking referrals via QR codes (if applicable)
• Internal statistics and improving our tour experience
• Responding to your inquiries

We do not use your data for unsolicited marketing.

We do not sell, rent or share your personal data with third-party marketers.

However, we may use trusted third-party service providers (such as email or calendar tools) who help us operate our services. These providers are bound by data protection agreements and only process data on our behalf.

We retain your data for no longer than 12 months from your last interaction or tour date, unless you request deletion earlier. In some cases, we may retain limited data longer if required by law (e.g. for financial or legal obligations).

You have the right to:

• Access the personal data we hold about you
• Correct or update inaccurate information
• Request deletion (“right to be forgotten”)
• Restrict or object to how we process your data
• Withdraw consent at any time (if applicable)
• File a complaint with a supervisory authority

To exercise these rights, please contact: info@420czechtours.com

We take your privacy seriously. Your data is protected using industry-standard technical and organizational measures, including:

• SSL encryption
• Secure server environments
• Limited access to personal data

To make your experience on our site as smooth and personalized as possible, we use cookies and similar tracking tools. These help us understand what works, what doesn’t, and how we can make your trip through our site even better.

We use tools like Google Analytics and Matomo to see how visitors move around the site and what content they’re most interested in. We also use UTM Grabber, which remembers campaign info (like utm_source) so we can link your visit to where you came from — helping us optimize what we do. TranslatePress sets a cookie to remember your chosen language for future visits. Whenever possible, your IP address is anonymized for privacy.

By continuing to use our site, you’re cool with this. Prefer to tweak your cookie settings? Click here to customize.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the new effective date. Please check this page periodically to stay informed.